Unacademy: case study
Ed-tech · Influencer marketing, TVC & film
+9.1%Engagement
2Campaigns
The work
Influencer marketing · Instagram · India
This was an offline event for which we did a pre-Buzz campaign online and also covered the campaign across social media platforms, majorly Instagram.
How it ran
- #UnacademyOne Unacademy introduced Unacademy One and hosted an event for it, where they invited prominent creators like Suhani Shah, and Tanmay Bhat.
- We initiated an influencer marketing campaign, to promote and raise awareness about the event and encourage the audience to join the event.
- #UnacademyOne The campaign was strategized targeting the audience who are currently students.
- Our approach included guiding influencers to create a pre- buzz of the event and document the entire event in videos.
Numbers
- +9.1% engagement
TVC & film · Film · India
Unacademy, a prominent Ed-Tech company in India, embarked on a mission to create a compelling Television Commercial (TVC) to showcase the advantages of online education.
Objective
- Objectives The core objective of this campaign was to: Increase Brand Awareness and position Unacademy as a leading online education provider in India.
How it ran
- 1) Target Audience Analysis: Demographics: Students residing in tier 3 cities.
- Students who are simultaneously employed.
- Seeking quality education to improve career prospects.
- Balancing work and study, limited access to top-tier educational resources.
- 2)Creative Concept: The creative concept revolved around the theme "For The Determined." It aimed to depict a real-life scenario of a student balancing work and studies in a tier 3 city, showcasing how Unacademy bridges the educational gap. 3)Tone and Messaging: The tone was inspirational and empowering, resonating with the struggles and aspirations of the target audience.
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Unacademy?
This was an offline event for which we did a pre-Buzz campaign online and also covered the campaign across social media platforms, majorly Instagram. The work was influencer marketing and tvc & film on Instagram in India.
What were the results of the Unacademy campaign?
Campaign figures on record: +9.1% engagement, 2 campaigns.
Which platform and market was the Unacademy campaign for?
Instagram, Film in India.