Upgrad: case study
Ed-tech · Influencer marketing, TVC & film
The brief
A campaign for Upgrad to increase brand visibility and motivate people to enrol in its courses with engaging, informative content.
Objective
- Increase brand visibility
- Motivate individuals to enrol in Upgrad courses
Strategy
- Analysed the audience: people seeking skills for better job opportunities
- Influencers spoke about the importance of skills in securing well-paying jobs, integrating Upgrad naturally
- Executed through mid-tier ed-tech influencers
- Deliverables: one reel plus link in bio for two days
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 10 videos delivered; the campaign deck reports a 3% click-through rate
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Upgrad?
A campaign for Upgrad to increase brand visibility and motivate people to enrol in its courses with engaging, informative content. The work was influencer marketing and tvc & film on Instagram in India.
What were the results of the Upgrad campaign?
Campaign figures on record: 10 videos, 3% ctr, 2 campaigns. 10 videos delivered; the campaign deck reports a 3% click-through rate.
Which platform and market was the Upgrad campaign for?
Instagram, Film in India.