Bacardi: case study
Beverage · Influencer marketing
1.4%CTR
1Campaign
The work
We introduced an awareness campaign to : Create buzz around the event Encourage individuals to register themselves for the event #DoWhatMoves Casa Bacardi initiated a virtual CASA BACARDÍ festival.
Objective
- Bacardi launched a Halloween event called ComeOutAndPlay.
How it ran
- We introduced #DoWhatMoves, showcasing enthusiasm, and guided influencers to create videos with lively music, featuring products.
- In line with the brand's goals, we planned a campaign aimed at targeting the young audience.
- The brand provided us with short videos, images, and content, which we combined to create engaging and attractive graphics.
Numbers
- 1.4% ctr
Watch the work
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram reel
▶ Instagram post
▶ Instagram reelQuestions
What did Dhi & Kin do for Bacardi?
We introduced an awareness campaign to : Create buzz around the event Encourage individuals to register themselves for the event #DoWhatMoves Casa Bacardi initiated a virtual CASA BACARDÍ festival. The work was influencer marketing on Instagram in India.
What were the results of the Bacardi campaign?
Campaign figures on record: 1.4% ctr, 1 campaign.
Which platform and market was the Bacardi campaign for?
Instagram in India.