Organic India: case study
FMCG · UGC production
The brief
A UGC campaign to raise awareness of Organic India's herbal blends among India's health-conscious audience.
Objective
- Raise awareness of the herbal blends
- Increase engagement and market presence with user-generated videos
Strategy
- Selected creators from healthcare, wellness, lifestyle and fitness
- Creators made videos about three types of herbal blends
- Scripts highlighted the benefits of the products
- The brand reused the videos across LinkedIn, YouTube, Instagram and performance ads
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 20 videos delivered; used in performance advertising, with the campaign deck reporting a 12% increase in conversions, lower customer acquisition cost and a 1.7% CTR
Watch the work
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Questions
What did Dhi & Kin do for Organic India?
A UGC campaign to raise awareness of Organic India's herbal blends among India's health-conscious audience. The work was ugc production on Paid social in India.
What were the results of the Organic India campaign?
Campaign figures on record: 20 videos, +12% conversions, 1.7% ctr, 1 campaign. 20 videos delivered; used in performance advertising, with the campaign deck reporting a 12% increase in conversions, lower customer acquisition cost and a...
Which platform and market was the Organic India campaign for?
Paid social in India.