Paper Boat: case study
FMCG · Influencer marketing · Macro / Mega creators
The brief
#TenYearsOfPaperBoat: a campaign marking Paper Boat's 10th anniversary through nostalgic stories from creators.
Objective
- Build an emotional connection through nostalgic stories
- Encourage audiences to share their own stories in comments
Strategy
- Partnered with macro and mega infotainment influencers
- Creators recalled childhood birthday parties and 90s nostalgia
- Audiences were invited to share their own childhood birthday memories in the comments
How we ran it
We set clear goals, learn about the target audience, craft a distinctive concept and outline the key deliverables.
We identify creators who fit the goals, share a detailed brief and content guidelines, and offer training and support.
Creators develop and refine their content, publish it, and engage with their audience.
We set performance metrics, monitor data, collect feedback and refine the strategy.
Results
- 7 videos delivered in 15 days; 2.8M views achieved, per the campaign deck
Creators
Watch the work
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▶ Instagram postRelated case studies
Questions
What did Dhi & Kin do for Paper Boat?
#TenYearsOfPaperBoat: a campaign marking Paper Boat's 10th anniversary through nostalgic stories from creators. The work was influencer marketing on Instagram in India.
What were the results of the Paper Boat campaign?
Campaign figures on record: 7 videos, 2.8M views, 15 days, 1 campaign. 7 videos delivered over 15 days; 2.8M views achieved, per the campaign deck.
Which platform and market was the Paper Boat campaign for?
Instagram in India.