Prestige: case study

Electronics · Influencer marketing · Micro / Macro creators

+8%Engagement

4Creators

1Campaign

The work

We initiated a campaign during Eid, linking Prestige utensils with the festive occasion.

Objective

We launched a Mother's Day campaign to enhance brand visibility, focusing on triggering emotional responses from the audience.
Our goal was to resonate deeply with viewers, connecting on a heartfelt level to strengthen brand engagement.
Mother's Day with Prestige Mother's Day with Prestige We launched a Mother's Day campaign to enhance brand visibility, focusing on triggering emotional responses from the audience.

How it ran

To achieve this, we carefully selected 4 influencers spanning from micro and macro levels in the food, recipe, and lifestyle domains.
Implementing our plan, we selected 3 influencers spanning micro and macro levels in the mother and lifestyle category.
We customized scripts to fit their specific niche, highlighting the product in connection with Mother's Day, and assisting them in producing high-quality videos.
Mother's Day with Prestige Mother's Day with Prestige We strategized the campaign by showcasing how Prestige makes cooking easier for new mothers with newborns, while also paying tribute to mothers on Mother's Day, evoking a sense of emotion and attachment.
Prestige aimed for an emotional connection on Father's Day, showcasing itself as a symbol of meaningful relationships.
To implement the plan, we enlisted 5 macro influencers from diverse categories for wider reach.

Numbers