How to Run a Store-Visit Influencer Campaign
Pick creators for each city, give them one offer and one reason to visit, set simple capture rules and track visits and posts in one sheet. The goal is footfall, so make the visit easy to understand.
Plan
Cast creators by store and city so they are believable where they shoot. Set the dates, the offer and the route in one brief.
Capture rules
Ask for the same few shots in every store so the footage fits together, and share the hashtag and disclosure label.
Track
Use one tracking sheet for visits, posts, views and engagement, and ask for store-side counts or codes where possible.
How we handle it at Dhi & Kin
For PUMA, 80 regional creators visited 16 outlets and reached about 4 million people. For Shoppers Stop, 10 posts delivered 11.6 million views in a month.
Related
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4 min readStore-Visit Campaigns: 80 Creators, 16 Stores, One Weekend
Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.