Influencer Marketing for D2C Brands in India

D2C brands use creators for proof and for ad creative. Seed products to many creators, track with codes and links, reuse the best content in paid ads and scale the creators who convert.

14 October 2026 · 4 min read · By the Dhi & Kin team

What works

Unboxing and routine videos, honest first impressions, founder-led explainers and comparison content.

Track sales

Give each creator a unique code or link so sales can be attributed, and compare cost per sale across creators.

Turn creator content into ads

Agree usage rights and use partnership ads so creator videos can run as paid ads with the creator's handle.

How we handle it at Dhi & Kin

We combine creator campaigns with UGC production, so you get both reach and ad-ready content from one plan.

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Next step

See how we run campaigns: influencer marketing agency in India · campaign results · case studies.

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