What Is Influencer Marketing and How Does It Work in India?
Influencer marketing is when a brand works with creators who have an audience to show or recommend its product. In India it runs mostly on Instagram and YouTube, in many languages, and ranges from small product-seeding to large launches.
How a campaign works
The brand sets a goal. A strategy and idea are agreed. Creators are cast, briefed and approved. Content goes live and performance is tracked. A report compares results with the goal.
Why it works
People trust creators they follow more than they trust ads. Good creator content looks native to the feed, shows the product in real use and reaches a specific audience.
What makes India different
Language, region and festival timing matter more than in many markets. A campaign may need creators in several languages and cities, and plans around festive and sale seasons.
How we handle it at Dhi & Kin
We start with the idea, cast creators for fit, and measure what was agreed at the start. See real examples in our case studies.
Related
More from the blog
How to Brief an Influencer Campaign: A One-Page Template
4 min readMicro, Macro or Mega Influencers? How We Cast a Campaign
4 min readStore-Visit Campaigns: 80 Creators, 16 Stores, One Weekend
Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.