Case Study: Shoppers Stop Sale, 11.6M Views in a Month
For the Shoppers Stop End of Season Sale, 10 macro and micro creators posted across a month. The campaign deck reports 11.6M views from 10 posts.
The brief
An End of Season Sale campaign to drive sales through micro and macro creators who made videos urging viewers to shop. The objectives were to generate buzz and awareness for the sale and to drive sales.
What we did
Content came in three variations. Two pre-sale awareness videos had creators talk about the upcoming sale. Store visits were run with a Father's Day theme, and others showcased the clothing line.
We worked with 10 creators across fashion, lifestyle and home decor, so the sale reached different shoppers.
The results
10 posts delivered over one month and 11.6M views, per the campaign deck.
What we take from it
Sale campaigns need a build-up and a payoff: tell people the sale is coming, then show it in the store. Tying content to a seasonal moment gives viewers a reason to act now.
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