How to Use Influencer Content in Paid Ads

Agree usage rights first, then run the best creator videos as paid ads, using partnership ads where the ad appears from the creator's handle. Test several creators and keep their natural style.

14 October 2026 · 3 min read · By the Dhi & Kin team

Before you start

Put the usage period, platforms and ad formats in the contract. Ask for raw files if you plan to edit.

Test and scale

Run several creators against each other, keep the winners and refresh creative often.

How we handle it at Dhi & Kin

We brief creators for ad use from the start and help pick the posts worth amplifying.

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Next step

See how we run campaigns: influencer marketing agency in India · campaign results · case studies.

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