Space Advertising Around the World: Campaigns That Actually Flew

Visa: the first commercial transaction in space

Visa and Mooncard made a contactless payment with a robotic arm at around 100,000 ft. The campaign was supported by 40+ features across France. The claim was a world first, and the film proved it.

ICC: a trophy over Ahmedabad

For the 2023 Cricket World Cup in India, the trophy was launched to the edge of space and filmed over Ahmedabad. A national event and a place people know gave the film its hook.

Oreo: a playful launch with a measured result

Oreo's space launch won an Ad Campaign of the Year award. The partner reports a 33% increase in positive sentiment.

Samsonite: a durability test

A Proxis suitcase was dropped from near-space to show durability. It is a product claim that a studio test could not match.

Mattel: Astronaut Barbie

An Astronaut Barbie was launched from Toronto while 100+ girls followed along. The film passed 1M+ views. The campaign carried a message about role models, not only a toy.

More: banks, ketchup and phones

Bank Mandiri activated its app in space to mark its 25th anniversary. Heinz flew Marz Edition ketchup with the Aldrin Space Institute. Amazfit tested its T-Rex 2 watch in the extremes, and Samsung tested the S24 Ultra camera for astrophotography. An earlier balloon stunt in 2009 lifted an orange armchair for Toshiba cameras.

What they have in common

Each one has a single, simple claim, a visible product and a reason to care now: a launch, an event, an anniversary or a durability test. The film is the asset, and press, social and creators carry it further.

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