ICC, in space.

A trophy sent to the edge of space, then returned over Ahmedabad.

In partnership with Sent Into Space

The campaign film

ICC near-space campaign by Sent Into Space

To mark the 2023 Cricket World Cup coming to India, the trophy was lifted to the stratosphere and filmed above Ahmedabad, the city of the tournament's final.

CategoryEntertainment & sport
Original headlineThe 2023 cricket world cup lands in india
Good fit forCricket moments, national events and anything with a home-country angle.
Plan one for India All space case studies

Produced by Sent Into Space. Shown here under the Dhi & Kin partnership. Campaign film from the Sent Into Space YouTube channel. Summary written by Dhi & Kin.

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Questions

Is this a Dhi & Kin campaign?

No. It was produced by Sent Into Space for ICC. Dhi & Kin is the partner bringing this kind of campaign to Indian brands.

Can we run something similar in India?

Yes. Send a brief with your product, goal and timeline and we will scope a near-space launch and the creator and press plan around it.

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