Influencer Marketing for FMCG Brands in India
FMCG campaigns need reach and trial. Use short product-in-use videos, recipes and routines, a mix of micro and macro creators, and seeding for launches.
What works
Simple, repeatable content that shows the product in daily life, with a clear call to try it.
Timing
Plan around festive seasons, sports events and sale periods when your category moves.
Proof from our work
Saffola reached 30M views in four days and Paper Boat delivered 2.8M views from seven videos in 15 days.
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Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.