How to Spot Fake Followers and Influencer Fraud
Look for sudden follower spikes, generic or repeated comments, very low views compared with followers and audiences from places that do not match the content. Ask for analytics screenshots.
Warning signs
Follower jumps with no reason, comments that are only emojis or the same phrase, and views far below follower count.
What to ask for
Screenshots of audience location and age, reach and views for recent posts, and results from past brand campaigns.
Protect the budget
Pay part on delivery, track results per creator and drop creators who underperform.
How we handle it at Dhi & Kin
We check creators before casting and report per creator, so weak performers are visible.
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Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.