Influencer Marketing for Startups and Small Brands in India
Start small. Pick one goal, test a handful of micro creators or product seeding, measure the result, then put more budget behind what works.
A starter plan
Choose one goal. Seed the product to 20 to 50 small creators in your niche. Pick the best five posts and pay to extend them. Review results, then repeat with a larger set.
Keep costs under control
Use barter for seeding, pay for a few stronger creators, reuse the best content in your ads and agree usage rights up front.
How we handle it at Dhi & Kin
For smaller budgets we cast fewer, better-matched creators and set a test-and-scale plan. Read how a barter campaign with 200 creators works.
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Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.