What Is Influencer Seeding and When Should You Use It?
Seeding means sending products to creators, usually without a fee, so they can try and share them. Use it for launches and products creators genuinely want to try.
When it works
Food, beauty, lifestyle and gadgets that look good on camera and are easy to try.
How to do it well
Pick creators who fit the product, send a short note, allow honest opinions and follow up. Do not expect every creator to post.
Measure
Track how many posted, views per post and any traffic or sales from links or codes.
How we handle it at Dhi & Kin
We run seeding at scale, including a campaign with 200 creators, and pick the best posts to extend.
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Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.