How to Plan an Influencer Marketing Budget
Start from the goal, then split the budget across creator fees, production, amplification and reporting. Keep a reserve to extend the best posts.
A simple split
Creator fees for the main content. Production if you need films or scripts. A share for paid amplification of the best posts. Management and reporting. A small reserve for testing.
Test first
Run a small round, see which creators and formats work, then move budget to them.
How we handle it at Dhi & Kin
We propose a split in the quote and show what each part buys.
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