How to Find the Right Influencers for Your Brand in India
Find influencers by audience fit first, not follower count. Check who actually follows them, what content performs, which language and city they reach and whether they have worked with similar brands.
A simple process
Define your audience in plain words. Search by niche, language and city. Review the last 15 to 20 posts for quality and consistency. Check comments for real conversation, not generic emojis. Ask for audience data and past campaign results.
What to avoid
Choosing by follower count alone, ignoring sudden spikes in followers, and picking creators who promote many unrelated brands.
How we handle it at Dhi & Kin
We have 20,000+ creators on file and usually close a brief on four to nine names, chosen for fit. Read how we cast a campaign.
Related
More from the blog
How to Brief an Influencer Campaign: A One-Page Template
4 min readMicro, Macro or Mega Influencers? How We Cast a Campaign
4 min readStore-Visit Campaigns: 80 Creators, 16 Stores, One Weekend
Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.