Case Study: OPPO #FlauntYourMove, 75 Creators and 10M Views

The brief

OPPO wanted awareness for the launch of its F21 Pro Series phone and more brand visibility among young Instagram audiences. The challenge offered prizes: a signed jacket from Varun Dhawan, an OPPO F21 Pro phone, or a chance to appear in the next campaign.

What we did

We built the campaign around a dance challenge under #FlauntYourMove and #FlauntYourBest, so the audience could take part and not only watch.

A second thread, #BestFlipPhone, focused on the phone's portable design and stylish look. Influencers made high-quality videos showing the features of the OPPO Find N2 Flip.

We worked with 75 creators on Instagram, which gave the challenge enough starting posts to spread.

The results

The campaign deck reports 10M views, a +2.77% engagement change and 75 creators.

What we take from it

A challenge works when the entry is easy and the prize is clear. Participation turns viewers into content, so reach is not limited to the creators we book. Pairing the challenge with a product-feature thread keeps the phone in the story, not only the dance.

Related