Case Study: MG Motor, 7 Creators, 20 Videos and 10M+ Views
For MG Motor, we ran an Instagram influencer campaign in India with 7 creators and 20 videos. The aim was to reach target audiences, generate awareness and build buzz and anticipation among potential customers. The campaign deck reports 10M+ views across the videos.
The brief
The objective was to reach target audiences, generate awareness, and build buzz and anticipation among potential customers of MG Motor.
What we did
We planned to highlight the car's USP through various storylines, so each creator could show it in their own way instead of repeating one script.
The campaign ran on Instagram in India, with 7 creators making 20 videos, mostly as reels.
The results
Per the campaign deck, the campaign delivered 10M+ views from 20 videos by 7 creators.
What we take from it
For a considered purchase like a car, awareness and anticipation come first. Giving several creators different storylines around one core product point can keep the content varied while the message stays consistent. Multiple videos per campaign also give the audience more than one chance to notice the car.
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Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.