Case Study: PC Jeweller, 5 Creators, 2 Months and 2.8M Views
For PC Jeweller, we ran a two-month Instagram campaign in India to showcase the brand's diamond collection through branded image and video content. Five micro and macro creators in fashion and lifestyle produced the content, and the campaign deck reports 2.8M views.
The brief
The brief was a campaign to showcase PC Jeweller's diamond collection through branded image and video content. The objective was to create content that highlights the beauty of the jewellery.
What we did
The content featured unique sets, such as silver diamond sunglasses, earrings and rings. Influencers produced videos and accompanying images, and the content was posted exclusively on the brand's official page.
We executed it with five micro and macro influencers in the fashion and lifestyle niche, following our usual steps: campaign ideation, creator selection and training, execution, and tracking and learning.
The results
Per the campaign deck, 5 creators over 2 months achieved 2.8M views.
What we take from it
For jewellery, the product is visual, so pairing videos with images can show the same pieces in more than one way. Choosing creators from the fashion and lifestyle niche keeps the content close to how the audience already looks at style. Posting on the brand's own page keeps the work in one place.
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See how we run campaigns: influencer marketing agency in India · campaign results · case studies.