What Does an Influencer Marketing Agency Do?
An influencer marketing agency plans the campaign, finds and casts creators, briefs them, manages contracts and approvals, and reports the results. The aim is to turn creators into a measurable outcome for the brand.
Core jobs
Strategy: the idea, audience and message.
Casting: shortlisting creators by fit and past results.
Briefing and approvals: clear briefs, reviews before posting.
Contracts: deliverables, dates, usage rights and payments.
Reporting: views, engagement and results per creator and post.
Extras some agencies add
Film and UGC production, paid amplification of creator posts, retail activations and stunts.
How we handle it at Dhi & Kin
We cover all of the above in one plan, including brand films and retail activations, so a campaign does not get split across vendors.
Related
More from the blog
How to Brief an Influencer Campaign: A One-Page Template
4 min readMicro, Macro or Mega Influencers? How We Cast a Campaign
4 min readStore-Visit Campaigns: 80 Creators, 16 Stores, One Weekend
Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.