How to Report an Influencer Campaign: What to Include
A good report restates the goal, shows results per creator and per post, explains what worked and what did not, and recommends what to do next. Keep it short enough that your team will read it.
What to include
The goal and result in one line. Views, average views per creator, engagement and click-through. Top and bottom creators. Screenshots or links. Learnings and next steps.
Be honest
Show misses as well as wins. A report that hides weak results cannot improve the next campaign.
How we handle it at Dhi & Kin
We report per creator and per post and share a list of learnings with every campaign. See our public results.
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Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.