What Is UGC and How Is It Different From Influencer Content?
UGC is content made in the style of a regular customer, used mainly in the brand's own ads and pages. Influencer content is published on the creator's channel to their audience. Brands often use both.
Key differences
UGC is made for the brand to use, often with personalised scripts and edits. Influencer content relies on the creator's audience and voice.
Where to use UGC
Paid social ads, product pages, email and websites, where it adds proof and a human feel.
How we handle it at Dhi & Kin
We produce UGC with personalised scripts and in-house editing, and pair it with creator campaigns.
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See how we run campaigns: influencer marketing agency in India · campaign results · case studies.