Case Study: Saffola Munchiez Chips, 30M Views in Four Days

The brief

Raise awareness of Saffola Munchiez Chips and introduce the product to a broader audience. The objectives were to create awareness and buzz around the newly launched product.

The audience

The campaign targeted people who crave munchies but are also health-conscious, a group that wants a snack and still cares about what is in it.

What we did

Creators received personalised scripts and featured the chips in dedicated or integrated videos, so the product felt part of their own content and not a pasted ad.

We cast 60 micro and macro creators across fashion, lifestyle, fitness and more, which put the product in front of several different audiences at once.

All 58 videos went live inside a four-day window, so the launch built attention together instead of trickling out.

The results

58 videos delivered in 4 days and 30M views, per the campaign deck. The creators listed in the deck have audiences from about 30K to 264K, which shows how smaller and mid-sized creators can add up to scale when many publish together.

What we take from it

A tight posting window helps a launch feel big. Personalised scripts keep many creators from sounding the same. Casting across different niches reaches buyers a single category would miss.

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