Good Engagement Rate for Instagram Influencers in India
There is no single good number. Engagement rates vary by creator tier, category and format, and smaller accounts usually show higher rates. Compare a creator with similar accounts in the same category and look at the pattern over many posts.
How it is calculated
Engagement rate is reactions, comments, saves and shares divided by followers or by views. Check which formula a report uses before comparing.
What to look at beyond the number
Quality of comments, consistency across posts, the share of views from followers and non-followers, and saves and shares, which show stronger interest than likes.
How we handle it at Dhi & Kin
We compare creators within their tier and category, and we report engagement next to views and the campaign goal so one number never tells the whole story.
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Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.