How to Choose an Influencer Marketing Agency in India
Choose on proof, process and fit: named case studies with numbers, a clear way of casting creators, transparent pricing and reports you can act on. Be careful with guarantees and logo-only portfolios.
What to check
Case studies in your category with real numbers, not just brand logos.
How creators are cast and who owns the relationships.
How content is approved before it goes live.
What is reported, how often and in what format.
What the quote includes: creators, production, usage rights and management.
Who will actually run your account day to day.
Ask for a small test
A short pilot campaign shows how the team briefs, communicates and reports before you commit a large budget.
Red flags
Guaranteed views or sales, vague answers about casting, no public work, pressure to sign quickly, or no clear point of contact.
How we handle it at Dhi & Kin
We publish 150+ campaigns with briefs and numbers, cast by audience fit, and report per creator and per post. Judge us against the checklist above and against any other agency you consider.
Related
More from the blog
How to Brief an Influencer Campaign: A One-Page Template
4 min readMicro, Macro or Mega Influencers? How We Cast a Campaign
4 min readStore-Visit Campaigns: 80 Creators, 16 Stores, One Weekend
Next step
See how we run campaigns: influencer marketing agency in India · campaign results · case studies.