Google India: case study
Other · Influencer marketing
10Creators
1Campaign
The work
- Promotional campaign
- Content creation using the viral trends and topics
- Focus on the virality
How it ran
- We planned a campaign focused on the latest trends, showcasing and generating buzz around them.
- Weekly, 5-6 emerging trends were identified, and we enlisted 8-10 creators aligned with these trends.
Numbers
- 10 creators
Watch the work
Related case studies
Questions
What did Dhi & Kin do for Google India?
Promotional campaign. Content creation using the viral trends and topics. Focus on the virality. The work was influencer marketing on YouTube in India.
What were the results of the Google India campaign?
Campaign figures on record: 10 creators, 1 campaign.
Which platform and market was the Google India campaign for?
YouTube in India.