Grab: case study

Technology · Influencer marketing

8Creators

1Campaign

The work

Grab is Southeast Asia's leading superapp.

How it ran

It provides everyday services like Deliveries, Mobility, Financial Services, and More.
Aligning with the brand's goal we strategized the campaign targeting the audience who frequently travels.

Numbers

Creators

AAKASH MALHOTRA931K audience

Surya243K audience

Solo Travel129K audience

Couple Travel258K audience

TheDoubletDiary252K audience

Anupriya454K audience

Shivam Sharma323K audience

MSK931K audience

What did Dhi & Kin do for Grab?

Grab is Southeast Asia's leading superapp. The work was influencer marketing on Instagram in India.

What were the results of the Grab campaign?

Campaign figures on record: 8 creators, 1 campaign.

Which platform and market was the Grab campaign for?

Instagram in India.