OYO: case study
Hospitality · TVC & film
1Campaign
The work
OYO, a renowned hospitality service and budget hotel network in India sought to enhance its brand presence and market share.
Objective
- Show view-only captions on media.
How it ran
- 1) Target Audience Analysis: Our target audience was primarily young adults and professionals who often face distractions in their daily environments.
- This demographic includes students, remote workers, and travelers who value quiet and peace for their work or study.
- By focusing on a student demographic, particularly those preparing for critical exams like board exams, the campaign aimed to strike a chord with a broader audience facing similar challenges.
- 2)Creative Concept: The creative team developed a concept revolving around a student's need for a quiet environment.
- 3) Tone and Messaging: The tone of the TVC was empathetic and motivational.
- It aimed to resonate with the audience's struggles with distractions and present OYO as a supportive and accessible solution.
Watch the work
Questions
What did Dhi & Kin do for OYO?
OYO, a renowned hospitality service and budget hotel network in India sought to enhance its brand presence and market share. The work was tvc & film on Film in India.
What were the results of the OYO campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the OYO campaign for?
Film in India.