Victoria's Secret: case study

Lifestyle · Influencer marketing

1Campaign

The work

We strategized the campaign targeting young girls and women.

How it ran

Victoria's Secret launched its newest product called the BARE Rose during Diwali.
Our approach included guiding influencers to make elegant & versatile videos showcasing the range of Bare Rose and its utility.
The brand aimed to collaborate with only two influencers.
We offered them the best macro fashion influencers, and the campaign was carried out successfully.
Victoria's Secret opened its new stores in two locations, namely Bangalore and Pune, in the Phoenix Mall in these cities.
We selected influencers from the Fashion category, specifically focusing on individuals from Bangalore and Pune to target the audience of these specific cities.