Jameson, in space.
A space whiskey for April Fool's Day.
In partnership with Sent Into SpaceThe campaign film
Jameson used a near-space launch for a tongue-in-cheek April Fool's idea that played well on social.
CategoryFood & drink
Original headlineWhiskey in space
Good fit forSpirits and lifestyle brands with a humorous voice.
Produced by Sent Into Space. Shown here under the Dhi & Kin partnership. Campaign film from the Sent Into Space YouTube channel. Summary written by Dhi & Kin.
More space campaigns
WatchFood & drinkOreoDunking an oreo in the milky way
WatchFood & drinkHouston Texans x Bud LightCosmic pour
WatchFood & drinkBlendJetA smoothie blended in space
WatchFood & drink7-ElevenDelivering slurpees in space
Questions
Is this a Dhi & Kin campaign?
No. It was produced by Sent Into Space for Jameson. Dhi & Kin is the partner bringing this kind of campaign to Indian brands.
Can we run something similar in India?
Yes. Send a brief with your product, goal and timeline and we will scope a near-space launch and the creator and press plan around it.