Oreo, in space.
Cookies in space, and a lift in positive sentiment.
In partnership with Sent Into SpaceThe campaign film
A playful space launch for Oreo that won an Ad Campaign of the Year award and, per the partner's write-up, lifted positive sentiment by a third.
CategoryFood & drink
Original headlineDunking an oreo in the milky way
Good fit forSnack and FMCG launches that want a big, shareable visual.
Produced by Sent Into Space. Shown here under the Dhi & Kin partnership. Campaign film from the Sent Into Space YouTube channel. Summary written by Dhi & Kin.
More space campaigns
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WatchFood & drink7-ElevenDelivering slurpees in space
WatchFood & drinkJamesonWhiskey in space
Questions
Is this a Dhi & Kin campaign?
No. It was produced by Sent Into Space for Oreo. Dhi & Kin is the partner bringing this kind of campaign to Indian brands.
Can we run something similar in India?
Yes. Send a brief with your product, goal and timeline and we will scope a near-space launch and the creator and press plan around it.