Mattel, in space.
Astronaut Barbie, launched from Toronto.
In partnership with Sent Into SpaceThe campaign film
The livestream countdown
An Astronaut Barbie flew to near-space with a community of 100+ girls following along, and the film passed one million views.
CategoryEntertainment & sport
Original headlineBarbie's 60th anniversary
Good fit forToys, education and brands with a role-model message.
Produced by Sent Into Space. Shown here under the Dhi & Kin partnership. Campaign film from the Sent Into Space YouTube channel. Summary written by Dhi & Kin.
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Questions
Is this a Dhi & Kin campaign?
No. It was produced by Sent Into Space for Mattel. Dhi & Kin is the partner bringing this kind of campaign to Indian brands.
Can we run something similar in India?
Yes. Send a brief with your product, goal and timeline and we will scope a near-space launch and the creator and press plan around it.