Go Cheese: case study
Food & beverage · TVC & film
1Campaign
The work
Parag Milk Foods approached us to shoot a TVC for Go Cheese, the idea was to incorporate Go Cheese in every food segment that the Indian audience consumes daily.
Objective
- Generate awareness about the texture & taste.
- Keep the communication subtle and on point.
How it ran
- Audience Analysis: Understanding the diverse Indian audience and their food preferences.
- Identifying the key target segments: homemakers, working professionals, and youth. 2.
- Key Message: The TVC conveyed that Go Cheese is the perfect accompaniment for all types of food.
- Storyline and Creative Concept: We created a relatable storyline that follows the favorite foods of different individuals in India.
- The creative concept was short, but powerful which showed the emotional connection people have with cheese. 4.
- Characters and Locations: Featuring a diverse cast to reflect cultural, age and sex diversity.
Watch the work
Related case studies
Questions
What did Dhi & Kin do for Go Cheese?
Parag Milk Foods approached us to shoot a TVC for Go Cheese, the idea was to incorporate Go Cheese in every food segment that the Indian audience consumes daily. The work was tvc & film on Film in India.
What were the results of the Go Cheese campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the Go Cheese campaign for?
Film in India.