Tetley: case study
Food & beverage · TVC & film
1Campaign
The work
The TVC focused on addressing the prevalent issue of body-type stigma and how Tetley can be a part of a solution.
How it ran
- Target Audience: Primary: Health-conscious individuals, aged 25-55, who are actively seeking a healthier lifestyle.
- Secondary: Young adults who are open to embracing a healthier lifestyle.
- Key Message: Diversity and Inclusivity: Everyone, regardless of their body type, can lead a healthy and active lifestyle with Tetley as a part of their routine.
- Challenge Stereotypes: Encourage viewers to embrace their uniqueness and challenge stereotypes.
- Tetley for Well-being: Position Tetley as a choice that supports holistic well-being and positive lifestyle changes.
- 3) Visual and Narrative Elements: Storytelling: The TVC will depict the inspiring journey of individuals with diverse body types who incorporate Tetley into their fitness routines.
Watch the work
Related case studies
Questions
What did Dhi & Kin do for Tetley?
The TVC focused on addressing the prevalent issue of body-type stigma and how Tetley can be a part of a solution. The work was tvc & film on Film in India.
What were the results of the Tetley campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the Tetley campaign for?
Film in India.