H&M: case study
Fashion · Influencer marketing
50+Videos
5Creators
1Campaign
The work
We engaged micro to macro fashion influencers, directing them to create compelling content like GRWM and styling videos featuring H&M apparel.
How it ran
- H&M YouTube Influencer Marketing Campaign H&M YouTube Influencer Marketing Campaign.
- In our partnership with H&M we offered them our exclusive influencer marketing services.
- The aim was to promote H&M's collection by incorporating them into the influencer's content backed by trendy music to help the content become viral in a rapid pace.
- With the goal of showcasing H&M's clothing line, we developed a strategy to captivate and entice buyers.
- The captions included product names for easy searching.
- Posted on the brand's page and tagged, these videos maximized visibility.
Numbers
- 50+ videos
- 5 creators
Creators
The Formal Edit5.26M audience
Allen Choudhary5.11M audience
Sana Grover480K audience
Rupal Yadav496K audience
Rowhi Rai332K audience
Watch the work
Related case studies
Questions
What did Dhi & Kin do for H&M?
We engaged micro to macro fashion influencers, directing them to create compelling content like GRWM and styling videos featuring H&M apparel. The work was influencer marketing on YouTube in India.
What were the results of the H&M campaign?
Campaign figures on record: 50+ videos, 5 creators, 1 campaign.
Which platform and market was the H&M campaign for?
YouTube in India.