Pampers: case study

FMCG · Influencer marketing · India and UAE

The work

We initiated a Pampers campaign, utilizing influencers to highlight the brand's unique features.

• Through strategic influencer partnerships, we aimed to inform people about Pampers' exceptional qualities, ensuring parents were well-informed about the product's benefits for their babies.
• Through strategic influencer partnerships, we aimed to showcase the diaper's quality and convince people of its superiority in childcare, fostering trust and confidence.

• Aligning with the brand's goals and the intended audience, we carefully chose 30 micro and macro Mom influencers.
• The posting schedule was organized in a way that five distinct influencers shared videos every month #NoRashYesPampers Aligning with the brand's goals and the intended audience, we carefully chose 30 micro and macro Mom influencers.
• We carefully executed the campaign, aligning with the brand's message about their new Premium Care diapers.
• Additionally, we directed them to conduct a leakage test, providing concrete evidence of the diaper's superior quality and effectiveness.
• The campaign revolved around the hashtags #SoftasaMother'sTouchm #SoftestSkinDeservesSoftestTouch #SoftnessYouCanTrust and the deliverables included 2 reels, amplifying the campaign's impact.
• #SoftAsMother'sTouch #SoftAsMother'sTouch We carefully executed the campaign, aligning with the brand's message about their new Premium Care diapers.

• 30 creators

Watch the work

▶ Instagram reel▶ Instagram reel▶ Instagram reel▶ Instagram reel▶ Instagram reel▶ Instagram reel▶ Instagram reel▶ Instagram reel▶ Instagram reel▶ Instagram reel

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