Paragon: case study
Fashion · Creative services
1Campaign
The work
Creative Editing & Conceptualizing for Paragon for their new series of athletic footwear range - “Stimulus” To create awareness towards the launch of a new collection of footwear under the title of “Stimulus” amongst the people through theatre commercial.
How it ran
- Post - Production After collecting, brainstorming and understanding every thing we needed for compiling the final film, we decided to go with a moody inspirational and motivational form of editing keeping in mind the product shots and giving it the top priority and also to keep the concept of “kahani me peeche chaley” we mutually agreed onto reversing the clips and making it more conceptualised we edited the sequence in two parts where one was the reverse sequence showing all the flashbacks and one sequence where the intro shot and the close up of our actor was the major part, we used premiere pro and after effects for the graphics and designing the video. we then worked with the foley music and created all the necessary assets we needed for editing the video along with the voiceover dub given us by the actor himself. we then edited the entire sequence and compiled it with the mastered music and color corrected in in DaVinci resolve keeping the dark and moody tone in our mind. we then rendered the final clip after getting it cross-checked by the production team.
- After collecting, brainstorming and understanding every thing we needed for compiling the final film, we decided to go with a moody inspirational and motivational form of editing keeping in mind the product shots and giving it the top priority and also to keep the concept of “kahani me peeche chaley” we mutually agreed onto reversing the clips and making it more conceptualised Post - Production we edited the sequence in two parts where one was the reverse sequence showing all the flashbacks and one sequence where the intro shot and the close up of our actor was the major part, we used premiere pro and after effects for the graphics and designing the video. we then worked with the foley music and created all the necessary assets we needed for editing the video along with the voiceover dub given us by the actor himself. we then edited the entire sequence and compiled it with the mastered music and color corrected in in DaVinci resolve keeping the dark and moody tone in our mind. we then rendered the final clip after getting it cross-checked by the production team.
Watch the work
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Questions
What did Dhi & Kin do for Paragon?
Creative Editing & Conceptualizing for Paragon for their new series of athletic footwear range - “Stimulus” To create awareness towards the launch of a new collection of footwear under the title of “Stimulus” amongst the people through theatre commercial. The work was creative services on Design in India.
What were the results of the Paragon campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the Paragon campaign for?
Design in India.