Shein: case study
Fashion · Influencer marketing · India and UAE
1Campaign
The work
We launched an awareness campaign for Shein.
Objective
- The aim was to enhance brand visibility and promote Shein's clothing line.
How it ran
- Aligning with the brand's objective we strategized on creating long-format dedicated videos targeting an audience seeking stylish and attractive outfits.
- Shein products were sent to the creators, then we guided them to create haul or review videos showcasing shein apparel.
Watch the work
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Questions
What did Dhi & Kin do for Shein?
We launched an awareness campaign for Shein. The work was influencer marketing on YouTube in UAE.
What were the results of the Shein campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the Shein campaign for?
YouTube in UAE.