Vanish: case study
FMCG · Influencer marketing · Micro / Macro creators
The work
We introduced a campaign on Pongal which revolved around the hashtag #PongalReadyWithVanish To promote the use of vanish by emphasizing its effectiveness in maintaining the quality of Vintage Saree And enhance engagement and embrace the Pongal spirit, all while subtly promoting Vanish.
- We introduced the campaign with the aim of promoting “Vanish chlorine-free oxi action” product.
- #WhitesWhiter We introduced the campaign with the aim of promoting “Vanish chlorine-free oxi action” product.
- Aligning with the brand's objective we guided influencers to create content that portrayed their desire to wear their grandmother's or mother's vintage sarees and launder their clothing with vanish.
- #PongalReadyWithVanish Aligning with the brand's objective we guided influencers to create content that portrayed their desire to wear their grandmother's or mother's vintage sarees and launder their clothing with vanish.
- 30 videos
- 7 creators
Watch the work
▶ Instagram post
▶ Instagram post
▶ Instagram reel
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram post
▶ Instagram reel
▶ Instagram reel
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Vanish?
We introduced a campaign on Pongal which revolved around the hashtag #PongalReadyWithVanish To promote the use of vanish by emphasizing its effectiveness in maintaining the quality of Vintage Saree And enhance engagement and embrace the Pongal spirit, all while subtly promoting Vanish. The work was influencer marketing on Instagram in India.
What were the results of the Vanish campaign?
Campaign figures on record: 30 videos, 7 creators, 3 campaigns.
Which platform and market was the Vanish campaign for?
Instagram in India.