Yes Bank: case study
Finance · TVC & film
1Campaign
The work
The campaign's core was to highlight the range of specialized services offered by Yes Bank for MSMEs, ensuring these services were communicated effectively to the target audience.
Objective
- Yes Bank, one of the prominent banks in India, embarked on a marketing journey to create a Television Commercial (TVC) aimed at empowering Micro, Small, and Medium Enterprises (MSMEs).
How it ran
- 1) Target Audience Analysis: The target audience comprised owners and decision-makers within MSMEs across India.
- The campaign aimed to reach out to these individuals, showcasing how Yes Bank's services could be a catalyst for their business expansion and success.
Watch the work
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Questions
What did Dhi & Kin do for Yes Bank?
The campaign's core was to highlight the range of specialized services offered by Yes Bank for MSMEs, ensuring these services were communicated effectively to the target audience. The work was tvc & film on Film in India.
What were the results of the Yes Bank campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the Yes Bank campaign for?
Film in India.