Zivame: case study
Fashion · TVC & film
1Campaign
The work
Zivame, a leading women's innerwear brand in India, embarked on a mission to create a television commercial (TVC) that would effectively showcase its extensive range of bras.
Objective
- The brand sought to emphasize comfort, inclusivity, and the diverse utility of its products for women of all ages and backgrounds.
How it ran
- Target Audience Analysis: Zivame's target audience was the broad spectrum of Indian women, with a focus on those who value comfort, quality, and modesty in their innerwear.
- Creative Concept: The creative concept revolved around "Wear Your Confidence." The idea was to depict real women with relatable bodies and lifestyles, showcasing the bras as a part of their daily lives.
- This approach aimed to foster a connection with the viewer, presenting the bras as an empowering and essential wardrobe element.
- Tone and Messaging: The tone of the TVC was empowering and positive, steering clear of the conventional sexualized portrayal of women's lingerie.
- The messaging was crafted to be direct yet subtle, focusing on the quality, comfort, and fit of the bras, rather than their sex appeal. 4.
- Visual and Aesthetic Elements: The visual strategy employed a clean and sophisticated aesthetic.
Watch the work
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Questions
What did Dhi & Kin do for Zivame?
Zivame, a leading women's innerwear brand in India, embarked on a mission to create a television commercial (TVC) that would effectively showcase its extensive range of bras. The work was tvc & film on Film in India.
What were the results of the Zivame campaign?
Campaign figures on record: 1 campaign.
Which platform and market was the Zivame campaign for?
Film in India.