Lenskart: case study
Fashion · Influencer marketing
25Creators
1Campaign
The work
We collaborated with 100+ influencers from YouTube to promote LensKart's newest range of sports eyewear.
Objective
- After the success rate of our youtube campaign, later we implemented a campaign for hustlr glasses & Aqua Lenses on Instagram as well Our objective was to create captivating content reinforce brand engagement.
How it ran
- The campaign revolved around the sports, fitness & fashion genres as the new range of eyewear from LensKart is designed for people who are constantly on the move.
- These include athletes, fitness freaks, sportsmen, 9-5ers etc.
- To promote their new range, we focused on collaborating with influencers who can resonate with this new range of eyewear.
- Implementing our plan, we selected Influencers spanning micro to macro levels in the fashion, fitness and lifestyle category.
- We customized scripts to fit their specific niche, highlighting the product in connection with Hustlr glasses, and assisted them in producing high quality videos.
- Be More, Do more with Lenskart's Hustlr Glasses Be More, Do more with Lenskart's Hustlr Glasses Lenskart wanted to create an connection with their audience by pitching them ideas to carry themselves with style & confidence.
Numbers
- 25 creators
Watch the work
▶ Instagram reelRelated case studies
Questions
What did Dhi & Kin do for Lenskart?
We collaborated with 100+ influencers from YouTube to promote LensKart's newest range of sports eyewear. The work was influencer marketing on YouTube in India.
What were the results of the Lenskart campaign?
Campaign figures on record: 25 creators, 1 campaign.
Which platform and market was the Lenskart campaign for?
YouTube in India.